I know. Trust me, I know. I am aware, painfully aware, that there is a thing out there called "breast cancer". But, and yes I am sure I am destined to go to hell for this, but, does EVERYTHING I do, say or wear need to be encrusted with a pink ribbon? Who am I spreading the word too? Who DOESN'T know what it means? Who ISN'T aware of breast cancer? If I don't wear the pink ribbon does that mean I hope breast cancer stays around a while longer? That I don't want a cure?
When I go to buy a new running shirt, why are they all tied to Breast Cancer awareness? I don't want it. I want a plain, long sleeve running shirt with no message in sight, not even a good one. I don't want my shoe laces to subscribe to a cause. I don't want my socks to be linked to a cure. I want my clothes plain and cheap and void of all meaning... they are clothes for god's sake. (probably the last time he will let me use his name right?)
I don't want my facebook status to be about disease awareness. I don't want a grocery bag or a water bottle or a sharpie marker to be about a cure. I also don't want my ATM to ask me about it either. Have we all gone insane?
Who is the marketing for? Is it making anyone feel better? Is my pink toe nail polish going to provide the inspiration necessary to find a cure, or fight the good fight? I don't think so... and if you are not "aware" that EVERYONE, and yes, I think I mean EVERYONE would like to find a cure, then maybe we should have an awareness drive for idiots... What exactly is the color of clueless?
These days I am running in a plain white shirt, white laces, black tights and blue shoes. My hat is purple and none of it has any meaning, so if you see me out on the trails don't throw pink at me, it's time to move on.
